Bad Bed & Beyond

What happens when you put all your muscle behind a plan…and that plan isn’t the right one? I’m not saying that’s what’s going on at Bed Bath & Beyond but the troubled retailer has come up with a new marketplace positioning strategy that I have my doubts about. Maybe it will ultimately work…but maybe it’s what we call around here Stupid. Guess we’ll find out. Here’s my take on Forbes.com.

https://www.forbes.com/sites/warrenshoulberg/2018/10/25/is-focusing-on-life-events-the-right-long-term-strategy-for-bed-bath-beyond/#3a324f401f4a

Hope I’m wrong.

grayscale photo of person holding chess piece
Photo by rawpixel.com on Pexels.com

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