Penney’s worth

Why does J.C. Penney keep rolling out all these lame incremental merchandising programs when what it really needs is a top-to-bottom merchandising reset? Its latest intro is from yet another B level celeb — Ayesha Curry —  for a home program. Wasn’t Lionel Richie enough?

This retailer has to come up with a big, compelling story to tell its increasingly turned off — and diminishing — customer base. And it needs to do it quickly.

Anything short of that is just Stupid.

man holding hot water bag
Photo by rawpixel.com on Pexels.com

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s