Sending Out an SOS

brown wooden footbridge on body of water during sunrise
Photo by Pok Rie on Pexels.com

Pier 1 is sinking…fast. Yesterday, it fired its CEO, trashed his slow-moving turnaround plan, secured what could be some last-ditch financing and, most tellingly, hired Credit Suisse to look at “strategic alternatives.” Not a good combination and one that often leads to a bankruptcy filing.

Through a number of leaders and strategies, one thing has remained consistent at Pier 1: Stupid Retailing.

Read more on my Forbes.com posting: https://www.forbes.com/sites/warrenshoulberg/2018/12/20/shipwrecked-pier-1-is-on-its-way-out-to-sea/#6f5b1590181e

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