Another apparel-based direct-and-retail company is targeting home. Sundance Catalog, founded by Robert Redford and now owned by private equity, has introduced what is believed to be its first stand-alone home catalog, stepping up its efforts in furniture, home decor and accessories. Sundance has had a smattering of home merchandise for a long time but this seems to represent an expanded effort. It joins other apparel sellers who are looking at home as a way to grow their businesses. Not Stupid at all.
Here’s my take on The Business of Home: https://businessofhome.com/articles/sundance-makes-itself-more-at-home