Once again, Sears and Eddie Lampert tried to distract everyone from talking about how bad things were at the company, what with more store closings, benefit cuts and inventory gaps on the selling floor. This time it was a few new test stores and some new slogans.
C’mon, give us a break. Anyone who falls for this nonsense is just being Stupid.
Here’s a great analysis from my Forbes.com colleague Steve Dennis on the whole thing. Couldn’t have said it better myself: https://www.latimes.com/fashion/la-ig-sundae-school-fashion-brand-launches-cannabis-20190405-story.html