When was the last time you saw Rolling Stone do a story on a retailer? The answer, as best as I can remember, is never. Yet here they are with a piece about Patrick Byrne, the once and for-all-we-know potentially future CEO of Overstock. It’s as much about foreign intrigue, love, sex and cosmic mysticism as it is about retail, but no matter. It’s a great story and you’d be Stupid not to give it a read.