We Don’t Need No Stinken’ E-Com…

person holding smartphone
Photo by bongkarn thanyakij on Pexels.com

When Burlington Stores announced last week it was ending its e-commerce business because it was inconsistent with its “treasure hunt” physical store model, I just thought I was reading the statement wrong. Yes, online is a challenge for off-pricers but to walk away from what is the fastest growing part of retailing — in essence saying, sorry, we can’t figure out how to make it work — is just downright baffling.

Burlington needs to look at how others with limited inventories are making online work. And it needs to admit that off-price is increasingly about selling in-line regular merchandise, not the fabled opportunity buys of yore.

To me, this is just a Stupid decision. Read more in my Forbes.com post: https://www.forbes.com/sites/warrenshoulberg/2020/03/06/burlington-pulls-the-plug-on-e-commerce-can-any-retailer-afford-to-do-that/#7ea5a8ea86c7

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s