Lost At Sea

an abandoned boat on water
Photo by Harrison Haines on Pexels.com

What really sunk Pier 1? Sure, the coronavirus shutdown was the final hole in their boat, but the reasons for the one-time lovable home decor chain’s demise are many and go back decades. They are also largely self-inflicted. One more thing: Most of the bad decisions the company made to get to this point were also pretty Stupid.

Here’s my analysis of why Pier 1 will be sailing off into the sunset from my new Forbes.com post. Spoiler: it’s not a very bon voyage. https://www.forbes.com/sites/warrenshoulberg/2020/05/19/pier-1-liquidating-and-sailing-off-into-the-sunset/#1462ca095027

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