Penney’s Not-So-magical mystery

Photo by Johannes Plenio on Pexels.com

Deadlines seem to come and go on who will take ownership of JCPenney, the legendary department store now in chapter 11 and fighting for its life. I found a certain irony in the fact that the retailer is running a Mystery Sale this week when in fact the bigger mystery is who will take control of the store. Of even more concern is when: The Christmas clock is ticking and it’s a Stupid position for Penney to be in during the most important part of the shopping year.

Some additional musings in my new Forbes.com post: https://www.forbes.com/sites/warrenshoulberg/2020/10/18/the-jcpenney-sale-remains-a-mystery/#17e29e2937aa

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